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My day as a DXV rock star: priceless! Part 1

So now the big reveal has been, well, revealed. ( view it HERE) The projects myself and my 5 partners in shenanigans dreamed and designed then AGONIZED over for months have been shown to the world. DXV, a new facet of American Standard and their foray into the luxe market has been born…and the 5 big sisters and 1 little brother could not be more proud of their little rascal.  It all started with a little seed dropped from heaven last October…( ok it started way before the seed when greatness from American Standard sought out Oreilly DePalma and then Modenus for some fertilization  but that was before my time).

Of course for the seed to germinate and take root, it had to be fed and nurtured. Lovingly but sometimes with a firm hand. Deadlines were tight. Expectations were big. And it was over the holidays too! Then just when you had changed the design for the verrrrrry lasssssstttt timmmmmeee, D day or in our case M Day had arrived.

Minneapolis. An extraordinary city where the photo shoot took place at the Earl Kendall Studios. Fabulous venue and even more fabulous people who assisted in creating the spaces you see above. More on this later too. But for now, some of my fave photos from the creative process!

Photo Dec 12, 6 29 00 PM

How it all began…agonizing as I said over the details. I designed the doors and the feet!

 

Of course it was snowing! Trudging into the studio!

Of course it was snowing! Trudging into the studio!

 

The imitable....Ms V!

The inimitable….Ms V!

Awesome stylist Kirki and the team working on lights. Some questioned the double set of lights...and I felt good when they saw it was the perfect size for layout!

Awesome stylist Kirki and the team working on lights. Some questioned the double set of lights…and I felt good when they saw it was the perfect size for layout!

 

My favorite details...the crown and Omexco wallpaper on the ceiling!

My favorite details…the crown and Omexco wallpaper on the ceiling!

 

More of Team Kendall working on my set!

More of Team Kendall working on my set!

 

The potty room coming together with Omexco ombre wallpaper!

The potty room coming together with Omexco ombre wallpaper!

 

The big reveal!
Velvet Romo chair...Cheryl loves a tuffet or chair in a bath when possible. This one was amazingly put together with pins!

Velvet Romo chair…Cheryl loves a tuffet or chair in a bath when possible. This one was amazingly put together with pins!

Building my moldings in the potty room before my very eyes!

Building my moldings in the potty room before my very eyes!

Starting to take shape!

Starting to take shape!

The details were so amazing. I found these shoes online and voila! They magically appeared on the set!

The details were so amazing. I found these shoes online and voila! They magically appeared on the set!

 

It was a whole lotta work folks!

It was a whole lotta work folks!

Then I was "asked" to come see on the screen. Oh yeah, Cheryl come see this, Cheryl come see that....ROCK STAR I TELL YOU!

Then I was “asked” to come see on the screen. Oh yeah, Cheryl come see this, Cheryl come see that….ROCK STAR I TELL YOU!

Some time for playing...on Corey's set. He loves us. Wife 1 and 2.

Some time for playing…on Corey’s set. He loves us. Wife 1 and 2. With Marilyn Russell.

Dancing around Corey's stripper pole....yeah. that is what we thought anyway.

Dancing around Corey’s stripper pole….yeah. that is what we thought anyway.

Soooooo pretty in the warehouse looking out to the snow!

Soooooo pretty in the warehouse looking out to the snow!

The man of the hour...Earl Kendall!

The man of the hour…Earl Kendall!

The big reveal!

The big reveal!

And ending the day....the selfie that was far ahead of Ellen's version!!

And ending the day….the selfie that was far ahead of Ellen’s version!! As seen in the stunning Blue Velvet Mirror!

Take a peek at my colleague’s sites for more DXV posts and gorgeous photos!

Susan Serra

Marilyn Russell

Corey Klassen

Meredith Heron

Mary Douglas Drysdale

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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